What is a press trip?
A press trip is a sponsored press junket put on by CVBs, PR Companies, Destinations, and Resorts. These usually include accommodations, meals, transportation, and some activities. There are GROUP press trips and INDIVIDUAL press trips. Securing transportation on an individual trip is usually much harder.
How do I qualify?
PR Companies list their offerings on certain websites. They also send out personal invitations to a large number of writers and bloggers. Most group trips only accommodate 5-7 writers, with at least 90-100 writers applying. It is similar to an audition or casting call. You will need an assignment letter, previously published clips, and possibly your resume. You should also offer statistics on traffic and visitors to your blog or website.
Do I have to pay to get on a press trip?
NO! You should not pay for an assignment letter, you should not have to pay for the actual assignment, and you should not have to pay for your press trip. However, keep in mind that some publications do not accept subsidized trips. Many print publications have a “don’t ask, don’t tell” policy, or a policy of no subsidized trips. If in doubt, ask for a media rate or pay full price.
The traditional press or media visit has also grown to what is now called a blogger familiarization or fam trip. Transportation isn’t usually offered on these types of trips, depending upon the company or destination hosting the event.
What should I pay for?
If you are on a comped trip, you are responsible for tipping drivers, tour guides, maid service, concierge, etc. You are usually responsible for room service charges (unless stated otherwise), phones charges, batteries, souvenirs, and other incidentals. Also, be prepared to pay for your activities if given “free” time. It is also a nice gesture to offer to buy the PR or hotel rep a cocktail or similar substitute or to pick up a cab fare, although it’s not required.