What is a press trip?

A press trip is a sponsored press junket put on by CVBs, PR Companies, Destinations, and Resorts. These usually include accommodations, meals, transportation, and some activities. There are GROUP press trips and INDIVIDUAL press trips. Securing transportation on an individual trip is usually much harder.

How do I qualify?

PR Companies list their offerings on certain websites. They also send out personal invitations to a large number of writers. Most group trips only accommodate 5-7 writers, with at least 90-100 writers applying. It is similar to an audition or casting call. You will need an assignment letter, previously published clips, and possibly your resume.

Do I have to pay to get on a press trip?

NO! You should not pay for an assignment letter, you should not have to pay for the actual assignment, and you should not have to pay for your press trip. However, keep in mind that some publications do not accept subsidized trips. Many publications have a “don’t ask, don’t tell” policy, or a policy of no subsidized trips. If in doubt, ask for a media rate or pay full price.